Who doesn’t want to generate income while they sleep? That’s the main idea behind passive income, and it’s one of the major reasons why publishers are investing so heavily in affiliate marketing in 2020. For many publishers who are looking for more effective ways to monetize their website traffic, and make their content work harder for them, affiliate marketing is the easiest place to start generating income. Affiliate marketing is a type of performance-based marketing that involves a brand or retailer rewarding a publisher for referring customers. Publishers get paid when their referrals result in transactions for the retailer. Globally, participation in affiliate marketing programs is on the rise. Spending is expected to reach more than $8 billion by 2022. That’s up from just $5.4 billion in 2017. The vast majority of affiliate marketing programs involve networks, which manage the affiliates, or publishers. Networks act as the intermediaries between brands and publishers. Publishers aren’t required to work with networks if they want to take part in affiliate marketing, but doing so adds a layer of trust and reduces the complexities that are usually involved for publishers. Networks can also help link publishers up with new brands or retailers to work with, and they help to decrease instances of fraud.
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